Trafiken.nu is a service with aggregate information about traffic in the Stockholm and Gothenburg area. The purpose is to make the journey as smooth as possible, whether you go by car, motorcycle, walk, cycle or go collectively.
Trafiken.nu is part of Trafik Stockholm and Trafik Göteborg. The service was previously available via a web service.
However, this limited timely, tailored access to information and there was a desire for a more "proactive" service that could inform users in advance of disturbances or traffic incidents on their route.
Two separate apps were developed for Trafiken.nu Stockholm and Trafiken.nu Göteborg - both with support for iOS and Android. Via the app, users can access all information on queues, accidents, roadworks, traffic cameras, road closures and shuttle parking.
Additionally, new functionality was added to allow people to subscribe to relevant updates on the specific areas in which they travel, thereby enabling notification of interference and traffic events that may affect their trip.
With the new apps in place, Traffic Stockholm and Traffic Göteborg can provide travelers with timely and relevant information on request.
In the first few weeks, the apps were downloaded by thousands of users and this was before the planned marketing campaigns had started.
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